What is the main purpose of the proposed Do Not Track regulatory policy?

The primary purpose of the proposed Do Not Track regulatory policy is to empower consumers with the ability to opt out of web-usage tracking. This policy is designed to protect individual privacy by allowing users to express their preference not to be tracked by websites and online services as they browse the internet. This initiative arises from growing concerns about data collection practices and the lack of transparency regarding how personal information is utilized by advertisers, data brokers, and other entities.

As privacy continues to be a major concern for consumers, the Do Not Track policy serves as a response to the demand for more control over personal data. By enabling users to signal their choice not to be tracked, the policy aims to foster a more respectful relationship between consumers and businesses, enhancing user trust in online environments. This aligns with broader regulatory efforts to ensure consumer privacy rights are upheld, moving towards a more responsible handling of personal information in the digital landscape.